We know and love KITAO as the clean, eco-friendly brand whose mission is to deliver healthy, radiant, and smooth skin for all who seek benefits from mother nature. Originating in 1919, they have been in the J-beauty space for quite some time, leading with their minimalistic views of skincare powered by nature. The four products in their Matcha + Chia line guide us through the basics of every well-established skincare routine, including  a Cleansing Cream, Enzyme Powder, Essence lotion, and Facial Cream. Read on to learn more about the KITAO Matcha line and the incredible ingredients that make this collection suitable for ALL skin types. 

The Ingredients

Infused with antioxidant-rich matcha green tea + three powerful superfoods (chia seeds, acai, and quinoa), these ingredients work to fight aging free radicals and improve overall skin health. Acai helps brighten and enliven the complexion, as quinoa balances oil and prevents clogged pores. Together, they gently protect your skin against aging, air pollution, stress, and dryness. All products are made in Japan, with matcha certified from Japan. 



Antioxidant + Anti-Aging 

As mentioned, KITAO uses organic matcha from the fields of Kyoto, Japan packed with powerful antioxidants like Polyphenol and Vitamin C which work wonders for the skin. It is also known for reducing inflammation and improving complexion.



Moisturizing + Nourishing 

Rich in calcium, minerals, and essential amino acids, their anti-inflammatory and antioxidant-rich properties offer excellent benefits for youthful-looking skin.


Firming + Balancing 

Full of antioxidants like Iron and Vitamin E which help slow signs of aging and defend skin from free radical damage like air pollution. 


Brightening + antioxidant 

Known as the “grain mother” in ancient times for its various health benefits, quinoa helps with skin elasticity and achieving plump skin.


The Collection


This cleansing cream effectively dissolves makeup and oil, transforming into a soothing cleansing milk when water is added. Recommended for all skin types, this creamy formula leaves the skin hydrated and helps build up a healthy skin barrier.

How to use: Apply a small amount of cleansing cream to dry skin and massage to dissolve makeup and impurities. Remove the cream with a tissue or rinse thoroughly with warm water.


This exfoliating washing powder transforms into a dense foam when applied to wet skin. Its gentle granules help buff away dead skin and impurities trapped deep within the pores, while gentle papaya extract brightens, exfoliates, and refines. It can be gentle enough to adopt as the second step in your double-cleanse, or if you are looking for a light exfoliant to use 2-3 times a week. 

How to use:  Pour the powder into your palms, and gently rub your hands together to create a rich foam. Add more water if necessary and apply to damp skin, massaging in circular motions to gently exfoliate. Rinse well.


This essence lotion softens and rehydrates the top layer of dry skin cells, delivering powerful antioxidants to the vital layers of your skin. Brightening acai helps enliven the complexion as quinoa balances oil and prevent clogged pores. 

How to use:  After cleansing your face, dispense a quarter-sized amount of essence into your palms and press evenly into the face and neck. Follow with serum and moisturizer.


This facial cream quenches dryness while replenishing the skin with Matcha. Chia Seeds help fight aging free radicals and Acai helps enliven the complexion as Quinoa balances oil. The application of this cream is a dream. It goes on rich and creamy from the jar, but once in action dries quickly and absorbs fully... leaving skin soft and fresh without any sticky residue.  

How to use:  After cleansing and toning, apply a small amount of cream and gently massage it into your skin.



This collection offers simple, wholesome products and routine options for a wide range of skincare lovers. Weather you are a beginner new to multi-step routines, or a J-beauty fanatic looking for the best experience and results from start to finish, the KITAO Matcha + Chia products have the ability to support all skin types on the journey to healthy skin. From top of the line ingredients, packaging, and results, KITAO offers an experience so easy to love! 

Shop the full collection here

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